I grew up on a farm, and I’ve always had a garden – so I have long understood the concepts of nurturing and patience. (They also came in handy as we raised our kids!) Once the seed was planted to start a jewelry business, things began to happen. I began to develop designs and started looking for supplies. I told the ladies at church about my interest and a couple of them started watching for ads for craft shows. I was a total rookie about this stuff – and somewhat like the gardener needs a little rain at just the right time, I was learning a little here and a little there – just when I needed to learn it.
I have to tell ya ... those first craft shows were a little rough. I only had about 7 styles of earrings. My “display” was a foam board covered with white lace, propped up with plate easels. Earrings were on homemade cards and the cards were tacked to the board with clear push pins. In each show, I had a board full of sterling earrings and a board of silver plated. As I look back now, it was NOT pretty. But it got me through my first few shows and in spite of the terrible presentation, people liked my work – and I made a little money.
Our youngest daughter went to work for a small Midwest chain of jewelry stores. Unfortunately, the stores failed and she was out of work. But when her store was closing, she was able to get some of the displays for me (for free!). So I graduated to spinners for my earrings, put my earrings on real earring cards and I had a couple busts to display a necklace or two. I felt like I was in the big time! As I made the transition to the new displays, I also decided to go exclusively with sterling silver and eliminate the cheap plated stuff – it was a good move. By this time, I was also up to 18 or 20 earrings designs. My craft shows were stepping up and business was improving.
At one of the craft shows, I met another vendor who was VERY sweet! She had a nice business card and had a web store on a site called “Etsy”. I’d never heard of it, but as she explained it, I found myself intrigued. Etsy is an online marketplace for artists and crafters to set up shops – kind of a web based craft show. This gal, who was selling children’s items, was enjoying quite a bit of success. I signed up! But there was a lot I didn’t understand about doing business online .... and I made quite a few mistakes. More to learn. (Sigh)
As I look back at taking those first baby steps, I’m amazed the baby learned to walk!! And like any baby, once they learn to walk, the next thing you know, they’re running! More later...
Sunday, May 10, 2009
Nurturing the Baby - Part 2
Wednesday, May 6, 2009
Crafty Conception - Part 1
I’ve always been crafty – able to work with my hands, take some basic materials and make something pretty out of them. And I’ve used that ability in many settings, but particularly in making a home. Those years when “country style” was popular – well, they were MADE for me! And I’m one of those people who can pretty much just look at something and figure out how it’s made. The one exception was making baskets – I took a class to learn how to make them because, while I knew weaving, I didn’t know much about using reed or finishing a basket. If it involves fabric, I can usually figure it out in minutes and I think I have a natural eye for balance and color – I know that I have memory for color (which has come in handy on more than one occasion!).
A few years ago, I bought a new outfit that was very pretty, but the color was a complete deviation from the rest of my wardrobe. Now, I don’t really wear a lot of jewelry but this outfit was dressy and I knew I would want earrings to go with it (at least). I browsed several costume jewelry shops but found nothing that stood out. I went to visit my daughter, who had recently been to a jewelry making party/class – she showed me a couple basic techniques – and we were off to the craft store! I picked up a couple basic tools and a few jewelry supplies and we headed back to her house where I made my first necklace. I knew about “lead crystal” but I hadn’t heard of Swarovski – but I’d found some Swarovski crystals that looked like they might go with my outfit. They were the Padparadscha color and I mixed them with white pearls – it was a stunning match! And I was hooked!
Because of the travel involved in our ministry (and for a long list of other reasons) I homeschooled our 2 youngest children – over 15 years. For those who are unfamiliar with homeschooling, I can only say that it is a huge commitment of time for the teaching parent. When our youngest daughter graduated from high school, I felt a little at loose ends. I suddenly found myself with a lot of time on my hands. Because we are missionaries, and have never been fully supported, I began looking at a job to help financially. But because we also move so often, my options were very limited – employers don’t usually like to hire someone who is moving in a few months. And I didn’t want a job that would interfere with our ministry and the commitments I have there (these are my first priority). I’ve done home-based businesses and considered them, but they are most successful when you develop repeat customers and some require maintaining stock – neither of which suited our circumstances. I needed to do something with flexibility and mobility but requiring only a small space.
I’d gotten a lot of positive comments from the ladies at church about my jewelry – and they seemed impressed that I could make my own. Then a friend, who’s daughter was getting married, was complaining about how difficult it had been to find nice jewelry that was reasonably priced. Timing is everything! I began to consider a jewelry business – and B-Jeweled By Susan was born! More later....
Posted by gentle adornments at 8:41 PM 0 comments
Labels: beginning, business, crafting, homeschooling, jewelry, started